In the late 1960s, the ICA rebranded to Master Charge and introduced the now-iconic orange and red logo, seeking to gain an advantage over its rival, BankAmericard.
Founded in 1966 by a group of banks that formed the Interbank Card Association (ICA), the company has undergone several transformations over the years. MasterCard has come a long way since its inception in the early days of plastic payment card use in the USA.
